Last week I took a trip to Chicago to attend the HOW Live conference. As per previous conferences, there were the popular keynote speakers, but it was some of the people I wasn’t familiar with that had some great take-aways. Here are a few of my general highlights:
Tim Cox - Tim is the Director of Creative Strategy for Publix Super Markets. He gave some great insights and stories about building a powerful in-house team.
Sebastian Padilla - Sebastian gave a very honest talk about design and his journey through the industry. It was great to hear about his passion, or lack of passion, and how he turned that into a creative powerhouse.
Jessica Walsh - She gave a great talk showcasing her vibrant work and her killer studio with Sagmeister.
Mimi Valdes - Mimi is the Chief Creative Officer for I am Other, aka the creative director for Pharell Williams, and the one behind the “Happy” video. It was great to hear her story and how her career evolved from Vibe magazine to where she is now.
Lost Lake - Lost Lake is a tiki bar that has nothing to do with the conference, but was a highlight of the trip. They have lovely branding, and nail the experience of a Polynesian getaway in the city.